{"id":227893,"date":"2023-01-05T09:02:22","date_gmt":"2023-01-05T17:02:22","guid":{"rendered":"https:\/\/www.teslarati.com\/?p=227893"},"modified":"2023-01-05T09:02:22","modified_gmt":"2023-01-05T17:02:22","slug":"sony-honda-mobility-afeela-prototype","status":"publish","type":"post","link":"https:\/\/www.teslarati.com\/sony-honda-mobility-afeela-prototype\/","title":{"rendered":"Sony Honda Mobility exhibits vehicle development with new prototype"},"content":{"rendered":"<p>Sony Honda Mobility has shown off its development skills with its newest prototype vehicle, the Afeela.<\/p>\n<p>Sony Honda Mobility is a strange partnership that has been in the works for years now. Much like the vehicle displayed today, the association started at CES years ago as Sony announced that it would be working to develop and produce an electric vehicle. And while at first, many anticipated the tech giant would be working with the automotive production giant Magna International, Sony instead chose to partner with Honda. Now, the <a href=\"https:\/\/www.teslarati.com\/sony-honda-mobility-plan-beat-tesla\/\">partnership corporation, Sony Honda Mobility<\/a>, has shown off its newest prototype vehicle, the Afleela.<\/p>\n<div class=\"in-article-ad\"><script async src=\"\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js\"><\/script><ins class=\"adsbygoogle\" style=\"display: block; text-align: center;\" data-ad-layout=\"in-article\" data-ad-format=\"fluid\" data-ad-client=\"ca-pub-4672671650557568\" data-ad-slot=\"7845413937\"><\/ins><script>(adsbygoogle = window.adsbygoogle || []).push({});<\/script><\/div>\n<p>While the vehicle resembles many of the initial Sony development prototypes, the new Afeela vehicle is clearly a step away from those designs. The vehicle has become even more smooth in design but also gains a new level of interior refinement and design purpose <a href=\"https:\/\/www.teslarati.com\/sony-and-honda-invest-10-billion-yen-into-new-joint-venture\/\">than previous iterations<\/a>.<\/p>\n<p><iframe loading=\"lazy\" title=\"AFEELA | Product Movie\" src=\"https:\/\/www.youtube.com\/embed\/eyCi4CA8GTg\" width=\"997\" height=\"561\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>While <a href=\"https:\/\/www.teslarati.com\/sony-honda-ev-subscription-system-2026\/\">far from introducing full specifications<\/a> for its upcoming vehicle, Sony Honda Mobility has at least outlined some basic technical details and design goals with a little more specificity. The upcoming vehicle will be all-wheel-drive and has dimensions similar to the Tesla Model 3, if slightly longer. The company also outlines that the prototype vehicle is equipped with a total of 45 cameras in order to allow for high-level autonomy.<\/p>\n<p>In terms of design goals, the first is autonomy. The company&#8217;s website states, &#8220;Autonomous intelligence for mobility. Where we aim to create the essential foundations for safety and security.\u00a0Using sensors and many intelligent technologies, we will realize mobility with peace of mind.&#8221; And while many would point out that this is a similar level of detail to previous announcements, it at least clarifies that self-driving capabilities are a forefront feature for the vehicle.<\/p>\n<p>The second design goal is augmentation. &#8220;Mobility space built upon safety and security presents the possibility of enjoyment beyond driving,&#8221; states the website. &#8220;We will explore new experiences for mobility that go beyond what we thought time and space be like.&#8221; Yet more platitudes and unspecific marketing jargon, but beneath the surface layer, Sony may be hinting at creative new UI and driving experiences that their tech background could make possible.<\/p>\n<p>Third and finally is &#8220;affinity.&#8221; And I will make no claims to understand the company&#8217;s statements regarding this design goal. Still, I would be astonished if the company&#8217;s goal of creating &#8220;mobility that is open to people, open to society&#8221; is in regards to an aggressively <a href=\"https:\/\/www.teslarati.com\/honda-sony-electric-vehicle-partnership-2025-deliveries\/\">affordable electric vehicle offering<\/a>.<\/p>\n\n\t\t<style type=\"text\/css\">\n\t\t\t#gallery-1 {\n\t\t\t\tmargin: auto;\n\t\t\t}\n\t\t\t#gallery-1 .gallery-item {\n\t\t\t\tfloat: left;\n\t\t\t\tmargin-top: 10px;\n\t\t\t\ttext-align: center;\n\t\t\t\twidth: 33%;\n\t\t\t}\n\t\t\t#gallery-1 img {\n\t\t\t\tborder: 2px solid #cfcfcf;\n\t\t\t}\n\t\t\t#gallery-1 .gallery-caption {\n\t\t\t\tmargin-left: 0;\n\t\t\t}\n\t\t\t\/* see gallery_shortcode() in wp-includes\/media.php *\/\n\t\t<\/style>\n\t\t<div id='gallery-1' class='gallery galleryid-227893 gallery-columns-3 gallery-size-medium'><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.teslarati.com\/sony-honda-mobility-afeela-prototype\/02_gallery-09-2400x1350\/'><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"169\" src=\"https:\/\/www.teslarati.com\/wp-content\/uploads\/2023\/01\/02_gallery-09-2400x1350-1-300x169.jpg\" class=\"attachment-medium size-medium\" alt=\"Afeela\" aria-describedby=\"gallery-1-227902\" srcset=\"https:\/\/www.teslarati.com\/wp-content\/uploads\/2023\/01\/02_gallery-09-2400x1350-1-300x169.jpg 300w, https:\/\/www.teslarati.com\/wp-content\/uploads\/2023\/01\/02_gallery-09-2400x1350-1-1024x576.jpg 1024w, https:\/\/www.teslarati.com\/wp-content\/uploads\/2023\/01\/02_gallery-09-2400x1350-1-768x432.jpg 768w, https:\/\/www.teslarati.com\/wp-content\/uploads\/2023\/01\/02_gallery-09-2400x1350-1-1536x864.jpg 1536w, https:\/\/www.teslarati.com\/wp-content\/uploads\/2023\/01\/02_gallery-09-2400x1350-1-2048x1152.jpg 2048w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a>\n\t\t\t<\/dt>\n\t\t\t\t<dd class='wp-caption-text gallery-caption' id='gallery-1-227902'>\n\t\t\t\tCredit: Sony Honda Mobility\n\t\t\t\t<\/dd><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.teslarati.com\/sony-honda-mobility-afeela-prototype\/02_gallery-08-2400x1350\/'><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"169\" src=\"https:\/\/www.teslarati.com\/wp-content\/uploads\/2023\/01\/02_gallery-08-2400x1350-1-300x169.jpg\" class=\"attachment-medium size-medium\" alt=\"Sony Honda\" srcset=\"https:\/\/www.teslarati.com\/wp-content\/uploads\/2023\/01\/02_gallery-08-2400x1350-1-300x169.jpg 300w, https:\/\/www.teslarati.com\/wp-content\/uploads\/2023\/01\/02_gallery-08-2400x1350-1-1024x576.jpg 1024w, https:\/\/www.teslarati.com\/wp-content\/uploads\/2023\/01\/02_gallery-08-2400x1350-1-768x432.jpg 768w, https:\/\/www.teslarati.com\/wp-content\/uploads\/2023\/01\/02_gallery-08-2400x1350-1-1536x864.jpg 1536w, https:\/\/www.teslarati.com\/wp-content\/uploads\/2023\/01\/02_gallery-08-2400x1350-1-2048x1152.jpg 2048w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.teslarati.com\/sony-honda-mobility-afeela-prototype\/02_gallery-06-2400x1350\/'><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"169\" src=\"https:\/\/www.teslarati.com\/wp-content\/uploads\/2023\/01\/02_gallery-06-2400x1350-1-300x169.jpg\" class=\"attachment-medium size-medium\" alt=\"Sony Honda\" srcset=\"https:\/\/www.teslarati.com\/wp-content\/uploads\/2023\/01\/02_gallery-06-2400x1350-1-300x169.jpg 300w, https:\/\/www.teslarati.com\/wp-content\/uploads\/2023\/01\/02_gallery-06-2400x1350-1-1024x576.jpg 1024w, https:\/\/www.teslarati.com\/wp-content\/uploads\/2023\/01\/02_gallery-06-2400x1350-1-768x432.jpg 768w, https:\/\/www.teslarati.com\/wp-content\/uploads\/2023\/01\/02_gallery-06-2400x1350-1-1536x864.jpg 1536w, https:\/\/www.teslarati.com\/wp-content\/uploads\/2023\/01\/02_gallery-06-2400x1350-1-2048x1152.jpg 2048w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a>\n\t\t\t<\/dt><\/dl><br style=\"clear: both\" \/><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.teslarati.com\/sony-honda-mobility-afeela-prototype\/02_gallery-04-2400x1350\/'><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"169\" src=\"https:\/\/www.teslarati.com\/wp-content\/uploads\/2023\/01\/02_gallery-04-2400x1350-1-300x169.jpg\" class=\"attachment-medium size-medium\" alt=\"Sony Honda\" srcset=\"https:\/\/www.teslarati.com\/wp-content\/uploads\/2023\/01\/02_gallery-04-2400x1350-1-300x169.jpg 300w, https:\/\/www.teslarati.com\/wp-content\/uploads\/2023\/01\/02_gallery-04-2400x1350-1-1024x576.jpg 1024w, https:\/\/www.teslarati.com\/wp-content\/uploads\/2023\/01\/02_gallery-04-2400x1350-1-768x432.jpg 768w, https:\/\/www.teslarati.com\/wp-content\/uploads\/2023\/01\/02_gallery-04-2400x1350-1-1536x864.jpg 1536w, https:\/\/www.teslarati.com\/wp-content\/uploads\/2023\/01\/02_gallery-04-2400x1350-1-2048x1152.jpg 2048w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.teslarati.com\/sony-honda-mobility-afeela-prototype\/02_gallery-01-2400x1350\/'><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"169\" src=\"https:\/\/www.teslarati.com\/wp-content\/uploads\/2023\/01\/02_gallery-01-2400x1350-1-300x169.jpg\" class=\"attachment-medium size-medium\" alt=\"Sony Honda\" srcset=\"https:\/\/www.teslarati.com\/wp-content\/uploads\/2023\/01\/02_gallery-01-2400x1350-1-300x169.jpg 300w, https:\/\/www.teslarati.com\/wp-content\/uploads\/2023\/01\/02_gallery-01-2400x1350-1-1024x576.jpg 1024w, https:\/\/www.teslarati.com\/wp-content\/uploads\/2023\/01\/02_gallery-01-2400x1350-1-768x432.jpg 768w, https:\/\/www.teslarati.com\/wp-content\/uploads\/2023\/01\/02_gallery-01-2400x1350-1-1536x864.jpg 1536w, https:\/\/www.teslarati.com\/wp-content\/uploads\/2023\/01\/02_gallery-01-2400x1350-1-2048x1152.jpg 2048w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.teslarati.com\/sony-honda-mobility-afeela-prototype\/02_gallery-11-2400x1350\/'><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"169\" src=\"https:\/\/www.teslarati.com\/wp-content\/uploads\/2023\/01\/02_gallery-11-2400x1350-1-300x169.jpg\" class=\"attachment-medium size-medium\" alt=\"Sony Honda\" srcset=\"https:\/\/www.teslarati.com\/wp-content\/uploads\/2023\/01\/02_gallery-11-2400x1350-1-300x169.jpg 300w, https:\/\/www.teslarati.com\/wp-content\/uploads\/2023\/01\/02_gallery-11-2400x1350-1-1024x576.jpg 1024w, https:\/\/www.teslarati.com\/wp-content\/uploads\/2023\/01\/02_gallery-11-2400x1350-1-768x432.jpg 768w, https:\/\/www.teslarati.com\/wp-content\/uploads\/2023\/01\/02_gallery-11-2400x1350-1-1536x864.jpg 1536w, https:\/\/www.teslarati.com\/wp-content\/uploads\/2023\/01\/02_gallery-11-2400x1350-1-2048x1152.jpg 2048w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a>\n\t\t\t<\/dt><\/dl><br style=\"clear: both\" \/>\n\t\t<\/div>\n\n<p>Perhaps the best takeaway from today&#8217;s showing is that Sony Honda Mobility is a far more serious venture than initially believed. And while many have doubted that the company would come this far, it continues to astonish and move forward. I hope that this level of EV progressivism becomes a more prominent part of <a href=\"https:\/\/www.teslarati.com\/tesla-customers-former-brands-revealed\/\">Honda&#8217;s business plan in the near future as well<\/a>.<\/p>\n<p><i>What do you think of the article? Do you have any comments, questions, or concerns? Shoot me an email at\u00a0<\/i><a href=\"mailto:william@teslarati.com\"><i>william@teslarati.com<\/i><\/a><i>. You can also reach me on Twitter @<\/i><a href=\"https:\/\/twitter.com\/WilliamWritin\"><i>WilliamWritin<\/i><\/a><i>. If you have news tips, email us at\u00a0<\/i><a href=\"mailto:tips@teslarati.com\"><i>tips@teslarati.com<\/i><\/a><i>!<\/i><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sony Honda Mobility has shown off its development skills with its newest prototype vehicle, the Afeela. Sony Honda Mobility is a strange partnership that has been in the works for years now. Much like the vehicle displayed today, the association started at CES years ago as Sony announced that it would be working to develop [&hellip;]<\/p>\n","protected":false},"author":35837,"featured_media":227902,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,84],"tags":[571,1529,1957],"class_list":["post-227893","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-videos","tag-featured","tag-honda","tag-sony-honda-mobility"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Sony Honda Mobility exhibits vehicle development with new prototype<\/title>\n<meta name=\"description\" content=\"Sony Honda Mobility has shown off its newest generation of prototype electric vehicle, the Afeela sports sedan.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.teslarati.com\/sony-honda-mobility-afeela-prototype\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sony Honda Mobility exhibits vehicle development with new prototype\" \/>\n<meta property=\"og:description\" content=\"Sony Honda Mobility has shown off its newest generation of prototype electric vehicle, the Afeela sports sedan.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.teslarati.com\/sony-honda-mobility-afeela-prototype\/\" \/>\n<meta property=\"og:site_name\" content=\"TESLARATI\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Teslarati\" \/>\n<meta property=\"article:published_time\" content=\"2023-01-05T17:02:22+00:00\" \/>\n<meta property=\"og:image\" 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